|
|
Luxury Car Leasing
Why lease a luxury car? What's different
about luxury car leasing?
"Courtesy of the Lease Guide"
Luxury car leasing is different.
It's not so much that luxury cars are more expensive, or that the
leasing process is any different, but because the consumer doing the
leasing is typically different.
Luxury car consumer
High-end automotive consumers have different priorities,
different values, bigger bank accounts, and prefer to transact business
differently than people acquiring less expensive vehicles. They have a
tendency to lease rather than buy. "High-line" vehicles are leased at
the rate of 50% - 70%, depending on brand, compared to only 20% - 30%
for non-luxury models.
Luxury auto consumers tend to value time, efficiency, quality of
service, and business relationship when dealing with financing. Spending
a great deal of time shopping and haggling for bargain deals is less
important that establishing a relationship with a company they can trust
and depend on to genuinely look out for their interests. They tend to be
more loyal to a brand and dealership over a long period of time.
Luxury cars make good leases
Luxury automobiles make the best lease values, dollar for
dollar, due to high lease-end residual values relative to MSRP. In fact,
luxury vehicles, as a category, are leased significantly more often than
vehicles in any other category.
The best lease deals are for those vehicles, such as Lexus, Mercedes,
and BMW, with the highest future resale values, or residual values,
relative to their original cost. A high residual value creates a low
monthly lease payment. In fact, a better lease deal can often be
obtained by leasing a high-residual luxury car than by leasing a car
with a lower residual value, even though the price of the luxury car is
the same or greater. This is the reason smart automotive consumers tend
to lease a luxury vehicle. Being smart about money is a typical
characteristic of high-end car leasers. High-line leasing consumers are
not trying to save a few bucks — they have the money to buy the car they
want. They simply know that it's not smart to put money into
depreciating assets (automobiles) when that money could be used for more
productive purposes.
|
Independent lease companies and luxury cars
More than 20% of luxury automobile consumers finance their
loans and leases outside of car dealerships, according to a recent
report by JD Power and Associates.
Independent lease companies can, in most cases, beat luxury car dealers
on prices and lease rates because high-end manufacturers don't subsidize
deals and offer incentives nearly to the extent that low-mid-range
vehicle manufacturers do. Furthermore, luxury car dealers don't like to
be viewed as "discounters." Finance companies who lease luxury cars
typically require their clients to have "prime" credit ratings. This
means a high FICO® credit score of 700 or greater. Lower credit scores
can mean higher lease rates, large down payments, and security deposits
— and possibly higher insurance rates.
For high-line vehicle leases an independent lease company can be more
flexible and responsive to customers' needs than dealers, who are
restrained by car manufacturers' rules. For example, when new models
come out and are limited in dealers' inventories, independent lease
companies can search the entire country for the exact car you want.
Benefits of leasing luxury cars
People who lease high-line cars like the convenience of a quick
easy business transaction, like having a new style car every two or
three years, like avoiding maintenance and repair headaches, and like
avoiding disposing of used cars. In summary, luxury car leasing is
different, the people who lease luxury cars are different, and the
companies who lease luxury cars are different.
|